Business Plan for Adam’s World Production Company

Executive Summary

The Adam’s World Production Company is dedicated to producing high-quality, inclusive animated content while creating economic and educational opportunities in New Hampshire. By leveraging the success of Adam’s World, an animated series celebrating neurodiversity, the company aims to foster local talent, create jobs, and provide real-world experience in animation and media production for high school and college students in the New Hampshire area. We want this to be a home grown project.

Mission Statement

To inspire, educate, and entertain audiences worldwide while nurturing the next generation of creative professionals in New Hampshire through hands-on experience in animation and media production.

Business Objectives

1. Content Production: Successfully produce Adam’s World and additional animated series focused on education, diversity, and inclusion.

2. Job Creation: Establish a sustainable animation and media hub in New Hampshire, creating jobs for local professionals and fostering economic growth.

3. Education and Training: Partner with high schools, colleges, and universities to provide students with real-world job skills and industry experience.

Market Analysis

Industry Overview

• The global animation industry is projected to reach $642 billion by 2030, driven by demand for family-friendly, diverse content.

• Animation jobs are increasingly accessible due to advancements in digital tools and remote work capabilities.

Target Market

• Audience: Families, children aged 6-10, and educators.

• Local Community: Students, educators, and aspiring animators in New Hampshire.

Operational Plan

1. Production Facility

• Set up a studio in New Hampshire equipped with state-of-the-art animation tools and software.

2. Job Creation

• Full-Time Roles: Animators, writers, storyboard artists, sound engineers, and production managers.

• Contract Roles: Freelance designers, voice actors, and marketing professionals.

3. Education Partnerships

• Partner with local high schools, community colleges, and universities to create:

• Internships: Hands-on experience in animation, scriptwriting, and production.

• Workshops: Training sessions on digital animation, storyboarding, and editing.

• Mentorship Programs: Industry professionals guiding students on career paths.

4. Production Pipeline

• Develop a structured animation workflow, including pre-production, animation, post-production, and distribution.

Economic Impact in New Hampshire

1. Direct Job Creation: Employ local animators, writers, and production staff.

2. Student Opportunities: Provide internships and part-time roles for students, giving them hands-on experience and building their portfolios.

3. Support Local Businesses: Partner with local suppliers, from technology vendors to caterers, boosting the local economy.

4. Community Engagement: Host events, screenings, and workshops to connect the public with the animation industry.

Revenue Streams

1. Content Production

• Revenue from licensing Adam’s World to streaming platforms and networks.

• Merchandising: Toys, books, apparel, and Zoe’s light-up sneakers.

2. Educational Programs

• Paid workshops and training sessions for students and aspiring animators.

3. Local Partnerships

• Sponsorships from local businesses supporting the mission of education and job creation.

4. Grant and Public Funding

• Apply for grants supporting local businesses, education, and the arts.

Marketing and Outreach

1. Local Engagement

• Collaborate with schools and universities to attract students and educators.

• Host animation showcases and open houses for the community.

2. Online Presence

• Develop a strong digital presence to promote the company’s work and educational programs.

3. Partnerships

• Work with local organizations, such as New Hampshire’s Department of Economic Development, to amplify the company’s impact.





Financial Plan


Start-Up Costs

1. Facility rental and setup: $150,000

2. Animation software and equipment: $100,000

3. Staffing and recruitment: $200,000

4. Marketing and outreach: $75,000

Ongoing Expenses

1. Salaries and benefits for staff.

2. Maintenance and upgrades for equipment.

3. Content production costs.

Revenue Projections

• Year 1: $500,000 (pilot production and initial distribution deals).

• Year 2-3: $1M+ (expanded content library, merchandising, and educational programs).

1. Marketing Strategy

a. Target Audience

  • Primary: Families with neurodiverse children, educators, and caregivers.

  • Secondary: General families, children aged 6-10, and advocates for autism awareness.

b. Branding

  • Focus on Adam’s World as a celebration of neurodiversity and inclusion.

  • Use taglines like “Different is Awesome” and “Superpowers in Every Child.”

c. Digital Marketing

  1. Website and Social Media Presence

    • Develop a user-friendly website with show details, character bios, and educational resources.

    • Maintain active profiles on Instagram, Facebook, TikTok, and YouTube to share animated clips, behind-the-scenes content, and testimonials.

  2. Content Marketing

    • Publish blogs on neurodiversity, parenting, and inclusion.

    • Share stories about the creation process and insights from autism specialists.

  3. SEO and Paid Ads

    • Optimize website for keywords like “children’s show about autism,” “neurodiversity media,” and “inclusive kids programming.”

    • Run paid campaigns on Google Ads and social media to drive Kickstarter and merchandise sales.

d. Partnerships and Collaborations

  • Partner with autism advocacy organizations for cross-promotion.

  • Collaborate with educational institutions to integrate Adam’s World resources into classrooms.

e. PR and Media Outreach

  • Pitch the story to media outlets like Variety, IndieWire, and parenting blogs.

f. Community Engagement

  • Host online Q&A sessions or live events with the creator and specialists.

  • Encourage audience participation through hashtags like #AdamsWorld and #DifferentIsAwesome.

2. Sales Strategy

a. Revenue Streams

  1. Streaming and Licensing

    • Pitch the pilot episode to streaming platforms (Netflix, Disney+, PBS Kids).

    • Offer licensing opportunities to educational networks and international broadcasters.

  2. Merchandise

    • Core Products:

      • Books (storybooks, activity books).

      • Toys (plush figures, action figures).

      • Apparel (T-shirts, hoodies, hats with Adam’s World branding).

      • Zoe’s Light-Up Sneakers (potential collaboration with brands like New Balance).

    • Create limited-edition merchandise for Kickstarter backers.

  3. Educational Materials

    • Develop activity kits, flashcards, and teacher resources for schools and libraries.

  4. Events

    • Organize live events or virtual meet-and-greets to promote the series.

b. Distribution Channels

  • Online:

    • Sell merchandise through an official website and platforms like Amazon and Etsy.

    • Partner with e-learning platforms to distribute educational content.

  • Retail:

    • Collaborate with major retailers like Target, Walmart, and specialty toy stores.

    c. Sales Tactics

  • Create value bundles (e.g., plush toy + book + activity sheets).

  • Offer seasonal promotions tied to Autism Awareness Month, back-to-school, and holidays.

d. Partnerships for Sales

  • Collaborate with local businesses (e.g., New Balance for sneakers) and autism-friendly brands.

  • Secure product placements in autism awareness events, fairs, and conventions.

3. Metrics for Success

  • Engagement: Website traffic, social media reach, and content interactions.

  • Sales: Merchandise revenue, event ticket sales, and streaming platform deals.

  • Community Impact: Testimonials and partnerships with advocacy groups.

Conclusion

Adam’s World Production Company is more than an animation studio—it’s a hub for creativity, education, and community growth in New Hampshire. By producing meaningful content and offering hands-on opportunities for local students, the company will inspire future storytellers while fostering economic development in the region.

Let’s create a brighter future for media and education—one animated story at a time.

Invest in us!

CONTACT: GRACIE GATO

GRACIE@GRACIEGATO.COM


Gracie Gato Studios

A NEW ENGLAND COMPANY

adam’s world investment opportunities

Get in on the ground floor!

Invest in Adam’s World: A Groundbreaking Opportunity in Children’s Animation

At Adam’s World, we’re not just creating an animated series—we’re building a movement that celebrates neurodiversity, fosters inclusion, and uplifts young minds. This project is more than a show; it’s an opportunity to invest in something meaningful, innovative, and built on transparency.

Why Adam’s World?

Created by Gracie Gato, a single mother and passionate storyteller, Adam’s World brings a fresh perspective to children’s programming. The series follows Adam, an autistic boy with the ability to upload knowledge by touch, and his best friends Sam, a math whiz, and Zoe, a time-traveling speedster. Together, they embark on thrilling adventures that educate, inspire, and entertain.

But what makes Adam’s World truly special is the powerhouse team behind it. Industry veterans—each established in their own right—have lent their talents, names, and reputations to this project because they see something extraordinary in its potential.

Why Invest?

  • Investors Get Paid First – We prioritize our investors. Before Adam’s World sees a profit, you get your investment back first. Your financial security matters, and we ensure that you see returns before we do.

  • Full Transparency & Control – We value integrity and accountability. As an investor, you will have full oversight of where your funds are allocated.

  • A Dedicated LLC Partnership – To ensure financial security and trust, we will form a separate LLC with investors as partners, guaranteeing that all funds are used strictly for the purposes outlined in our legal contract agreement.

  • A Vision for Growth – Beyond the show, Adam’s World is the flagship for a larger vision: creating a New England-based production company that nurtures local talent and establishes the region as a hub for animation and storytelling.

Be Part of Something Bigger

Your investment in Adam’s World is an investment in groundbreaking children’s entertainment, meaningful representation, and a studio that champions both creative excellence and financial integrity.

Let’s build something extraordinary—together.

Interested in investing? Let’s talk.
📩 Contact: Gracie Gato | gracie@graciegato.com